22 October 2025
Three ADUS executives traveled to Germany, representing our company at an event that brings together thousands of industry professionals from around the globe. Compared to previous years, ADUS’s participation this year was greater, reflecting our strategic choice to stay informed about innovations, global consumer habits, and the prospects of the international market.
Our N.A.M & Business Development Associates, Vasilis Roussos & Kostas Kavvadias
and our Marketing Assistant, Maria Sotirchou
Our participation in ANUGA this year had a dual purpose:
• To seek new partnerships and products for introduction to the Greek market, and
• To enhance the support we provide to our existing partners who already trust and collaborate with us.
With a strong nationwide presence in supermarkets and across the Greek islands, ADUS continues to expand its portfolio, offering partner companies comprehensive commercial development services, KAM, and field force (sales and merchandising) solutions — all aimed at ensuring that our products earn the place they deserve on store shelves.
Participation in ANUGA represents for us an investment in knowledge, networking, and innovation — elements that lie at the core of ADUS’s philosophy.