12 October 2026
Trade exhibitions show what is changing in the industry, who is shaping it and where demand is heading.
This season, ADUS took part in two of them: The Saudi Food Show in Jeddah and Fruit Attraction in Madrid. Our team was represented by Vassilis Roussos, N.A.M & Business Development Associate, and Sweetesh Cerejo, Regional Head UAE & GCC.
Jeddah. The Saudi Food Show brought us together with buyers, importers, distributors and food industry professionals from Saudi Arabia and the wider region, and gave us a clear view of how one of the Middle East's most important food markets works.
Madrid. Fruit Attraction offered a different perspective, connecting us with the global fruit and vegetable value chain. We met companies from across the sector, explored new products and followed the trends shaping international fresh produce.
For our team, being there means more than attending. It means speaking directly with people who know their markets, understanding local requirements and discovering new business models.
As ADUS continues to grow its export activity, these conversations are how new partnerships begin and how we judge where Greek products can build a strong presence.
The Saudi Food Show strengthens our link with the GCC and the Middle East, while Fruit Attraction brings us closer to the European market and the global fresh produce community.
Relationships and market understanding are the foundation of international business. Every exhibition helps us build both.