08 October 2026
As ADUS continues to scale its international footprint, our Dubai hub plays a pivotal role in connecting premium European fresh produce with the Gulf market.
We are pleased to announce the appointment of Sweetesh Cerejo as Regional Head – UAE & GCC.
Sweetesh brings over 21 years of deep-rooted experience in the UAE’s food and beverage sector, having worked extensively with major market-leading brands across the region.
Based in Dubai, he will spearhead our export and commercial operations, seamlessly connecting our European sourcing network with the growing demands of the GCC.
His extensive local insight, proven track record, and strong industry relationships will be instrumental as we strengthen our regional supply chain, support local partner requirements, and drive sustainable growth across the Gulf.
Welcome to the ADUS team, Sweetesh. We look forward to building this market and delivering excellence together.