09 February 2026
The Triodion has already begun and Tsiknopempti is approaching, bringing with it moments of joy, companionship and shared meals. It is a period inseparably linked with consumption and hospitality, but also a good opportunity to stand a little more consciously towards food.
Research shows that during festive periods such as Carnival and particularly Tsiknopempti, overconsumption and inadequate planning often lead to food that goes unused. Quantities of food that could have been consumed or offered end up being discarded, burdening both the environment and society.
In the Food Retail sector, addressing food waste is an essential part of corporate responsibility. Examples from the market show that after major holidays, events or periods of increased consumption, significant quantities of food remain unsold. In these cases, companies that have integrated responsibility into their operations proceed with targeted actions, such as the immediate distribution of products approaching their expiration date to social organizations or collaboration with organizations specializing in food rescue.
During Carnival and Tsiknopempti, such practices take on even greater importance. Food intended for festive consumption, but not fully utilized, can be transformed into meaningful contributions when the appropriate mechanism and proper collaboration exist.
At ADUS, this approach is a consistent choice and part of our corporate culture. A substantial part of our social action concerns the donation of products from companies we represent, which are approaching their expiration date and can still be safely consumed. Through our collaboration with the organization BOROUME, these products are channeled to organizations and structures that need them, contributing practically to the reduction of food waste and to supporting society.
The festive days remind us that food consumption is accompanied by responsibility. Reducing waste and conscious management are choices with substantial social and environmental impact, proving that corporate responsibility is judged through actions.
