13 December 2019
The report is produced by the Retail Consumer Goods Research Institute (IELKA), but also based on estimates from companies not included in the sample. The investments mainly concern:
- Network development with new generation stores,
- Modernization of warehouses, distribution network, fleet of vehicles and other infrastructures
- Digital technologies and digital distribution channels,
- Implementation of sustainable development infrastructure,
- Upgrading existing stores to enhance the consumer experience and
- Human Resource Development and Training. According to IELKA, these investments lay the foundation for productivity growth, entry into new dynamic markets such as food-to-go, responding to emerging demands, and operating efficiently in the emerging digital environment.
Taking into account all the above, the investment in the coming years is expected to exceed € 250 million annually. Chain fixed assets increased by 18%. The supermarket chains’ fixed assets in Greece increased by about 18% over the last five years, which translates to an annual growth rate of about 3%. In 2018 the assets of the companies that legally are required to publish financial statements amounted to € 3.8 billion compared to € 3.3 billion in 2012. It is noteworthy that the depreciation of company assets reached a peak in 2018, exceeding 150 million euros.