24 October 2022
Specifically, according to NielsenIQ, in the weeks before and after the opening of schools, the total turnover in organized retail increased by 11.1%, while if we exclude the opening of new stores, the growth in the total basket was slightly more moderate, at 9 .7%.
Fast-moving categories (FMCGs) had the biggest share in this positive trend, which showed an improved turnover by 11.8%, while both the categories of fresh products on scales (+10.8%) and Bazaar also moved positively (+3.8%).
Just +0.7% sales volumes
For FMCGs in particular, despite growth in turnover (+11.8%) across the market, sales volumes showed a significantly lower rate of growth, at +0.7%, suggesting that the increased turnover comes from inflationary price adjustments, for all fast-moving categories.
In particular, categories linked to the opening of schools (Milk, Biscuits, Juices, Stationery, etc.) showed significant growth, with most growing at a double-digit rate. Indicatively, packaged bread is reported at +29.2%, Graphic Material at +14.7%, Cereals at +11.6% and packaged juices at +8.2%.
Source: Food Reporter #0819/2022-10-19