31 October 2025
On Thursday, October 2nd, NielsenIQ presented its holistic approach to achieving profitability and growth for its clients through the new company Strategic Analytics & Insights (SAI). SAI guarantees a "complete picture" of the market for each client, with a new grouping and organization of existing tools, based on four pillars: consumer insights, innovations (from the company Bases), strengthening each brand's image, and more efficient return on investment (ROI) of each company's communication budget. Carlota Crespí, Global RGM Commercial Strategy Director of SAI, NIQ, presented the 5 most important factors of economic security for Greek consumers: increase in food prices, increase in the cost of fixed expenses for electricity, water, telephone, decrease in purchasing power, international geopolitical turmoil, and job insecurity.
Product Categories with Inelastic Demand
Within the unstable environment, it is very important to know which products show inelastic demand: The greatest price competition concerns alcoholic and non-alcoholic beverages, with an index of 2.23. Perishable foods follow with 2.07, among all retail product categories. Cigarettes and tobacco products follow (1.75), while soft drinks are in fourth place (1.71), before cookies, snacks and confectionery (1.63). Non-alcoholic beverages and soft drinks show the highest percentages in terms of price elasticity, 65% and 61% respectively, with regard to internal competition factors in their subcategory. The 35% and 39% concern price elasticity factors that come from the overall market.
Source: FoodReporter October 6, 2025 #1489, page 12.