During 2025, we completed the renewal of our corporate identity, taking a natural next step in our evolution. With a more modern aesthetic, dynamic color schemes, and a new website, we clearly present who we are today and how we support our partners.
At the same time, we expanded our services – from Smart Services and AI-driven tools to enhanced presence in the Greek islands – aiming to offer even more value and support.
This rebranding didn't change our essence, it strengthened the way we express it: with consistency, expertise, and unwavering commitment to our partners' success.
Presence at F&B conferences and exhibitions
In 2025, we continued to be at the heart of industry developments, actively participating in leading exhibitions and conferences in Greece and abroad.
Our first stop was the major industry exhibitions –HORECA, Food Expo, and ANUGA– where our executives had the opportunity to discuss with partners, analyze new trends, and identify growth opportunities for the brands we support.
At the same time, we participated in important retail and FMCG conferences. Notable among these were the 15th Food Retail Conference, the 16th IELKA Conference "Rebooting Together", the 16th Panhellenic Sales Conference – IPE "Unboxing Sales Human Intelligence", as well as the 16th ECR Hellas Conference and the 36th EASE Leadership Conference.
Finally, we had a presence at significant business events organized by Fortune Greece Network, the Dutch-Hellenic Chamber of Commerce Athens, and the Italian-Hellenic Chamber of Commerce Athens, further strengthening our networking and outreach.
Through these participations, we consistently maintain our role alongside industry developments and reinforce ADUS's position as a reliable and modern partner.
Corporate Social Responsibility
As part of our social responsibility, we continued in 2025 to actively contribute to reducing food waste. In collaboration with the organization BOROUME, we donated food and snacks to facilities and organizations in need, supporting an important initiative with real social impact.
At the same time, we emphasize awareness and education on the issue of overconsumption. Through monthly articles published on ADUS's website and social media, we promote practices and ideas that help reduce waste and encourage more responsible consumer habits.
Through actions that have substance and continuity, we aim to contribute positively to society and promote the value of responsibility at every level.
